Broadcast - Krispy Kreme

There’s no denying the transformational power of a Krispy Kreme doughnut. It’s like a shot of instant happiness in any situation. So we decided to put this theory to the test in the real world by inserting improv actors armed with Krispy Kreme doughnuts and hidden cameras into situations where people needed a lift. Their mission: make the world "happy all around." The result? Seven consecutive quarters of same-store sales growth. Their mission: to make the world a happier place one box at a time.