Integrated Campaign - Michelin

An integrated program for Michelin and its retail partners that built brand and dealer awareness, image and loyalty within the local soccer community. In its simplest form, the program consisted of an in-store soccer ball giveaway and a league fund-raiser tied to Michelin sales. The program consisted of pieces for distributor sales webinars, national trade print advertising, a league starter kit, and the MichelinSoccer.com site.